Course curriculum

  • 1

    Introduction and Welcome

    • Welcome from your Instructor

  • 2

    Bonus Pre-Module-Defining Your Personal Values

    • Understanding your Personal Values

  • 3

    Module 1: Creating from Scratch

    • Creating the Mission and Vision Statement

    • Worksheets for Creating a Mission and Vision Statement

    • Developing a SWOT Analysis

    • Organization and Management Structure

    • Defining the Product or Service Line

  • 4

    Module 2: Marketing Strategy

    • Defining the Product Strategy

    • Defining the Place Strategy

    • Defining the Promotion Strategy

    • Defining the Pricing Strategy

  • 5

    Module 3: Financial Projections

    • Creating the Sales Forecast

    • Creating the Budget

  • 6

    Module 4: Implementation Strategy

    • Implementation

    • Evaluation

    • Control and Monitoring